Writing
Field notes on advertising, marketing & AI — the things I'm building, breaking, and learning, and trying to follow Christ while I do.
A layman's rabbit hole into what scripture and tradition actually say about how to eat, move and sleep — and how much of it modern research keeps rediscovering.
Three weeks deep into building an OpenClaw-style assistant. A week-one teardown of why pure vibe-coding doesn't scale — and what 'agentic engineering' actually means.
A confidence boost for anyone new to building — or coming back after a long time. The habits that turned me from a copy-paste vibe coder into an 'agentic engineer'.
Advertising's next disruption won't be a slicker content tool — it'll be AI agents quietly eating the admin layer that's been killing the work.
Shrinking margins, bleeding talent, jilted clients — the slow unraveling of an industry, and what might come after.
AI hasn't replaced creativity — it's expanded who gets to participate, and how far the best can push.
When everyone can create, curation becomes the scarce resource. Notes from inside the flood.