Agentic AI and the future of Advertising Agencies
What happens when the agency org chart can be replaced with a directed graph of agents — and which parts of the work refuse to flatten.
Writing
Death by a thousand cuts: The implosion of Ad land
Twenty years inside agencies. A field guide to the small wounds that, stacked, are killing the model.
AI: Keys to the creative kingdom
Why creative directors should stop treating AI as a junior and start treating it as a medium.