Agentic AI and the future of Advertising Agencies
What happens when the agency org chart can be replaced with a directed graph of agents — and which parts of the work refuse to flatten.
HELLO — ABOUT ME
I'm Nikhil, a builder with 20+ years in advertising and marketing. Today I make small, opinionated tools — usually with AI tucked inside — and write essays about where the industry is being dragged next.
This site is a perma-home for that work: a place to read what I've written, poke at what I've shipped, and figure out whether we should be talking. No newsletter funnels, no popups, no tracking. Just type on a page.
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All essays → Writing
Death by a thousand cuts: The implosion of Ad land
Twenty years inside agencies. A field guide to the small wounds that, stacked, are killing the model.
AI: Keys to the creative kingdom
Why creative directors should stop treating AI as a junior and start treating it as a medium.
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All projects → Projects
preview · alfred
Agent 2026
AlfredAI
Not just an AI agent — your co-conspirator and partner. Long-running tasks, real tools, opinions.
Open ↗ preview · wachat
Tool 2025
WhatsApp Chat Simulator
Generate scripted WhatsApp chat videos for ads, explainers and storytelling. Type, hit play, export.
Open ↗ preview · decent
SaaS 2025
The Decent Proposal
Automate proposal writing for service businesses. Brief in, polished doc out — with your voice intact.
Open ↗ 04 —